Paul McNeive: Client experience is the way to make your firm stand out from the crowd

Offering a personal touch can put your company ahead of its competitors

Paul McNeive

I have recently had intense involvement with multiple firms of estate agents, due to being on the “client side” in two competitive pitches and because of another business requirement. So I’m in a strong position to nominate the best agent, the agent that I would recommend first to anybody, to look after their property matters.

But I can’t – because the firms are very similar, and all appear to provide a comparable, good, professional service. But no firm is outstanding. And what an opportunity that presents.